Transport Genie

Develop a strategic plan to take your business to a whole new level
Joel Sotomayor, owner of Transport Genie Ltd. in his offices

Provides peace of mind to farmers, food companies and consumers that livestock is treated humanely

About the company

The company’s unique microclimate sensors and robust network enable the humane transport of animals from the farm to their next destination.

Location: Burlington, Ontario

Industry: Agritech

Entrepreneur challenge

The owner, who previously worked as a software consultant, needed a structured strategic plan to bring his unique product to market and grow the business on a national and international level.

BDC expertise

As the firm was making the transition from the R&D phase to becoming a revenue-generating business, BDC’s business strategy experts worked closely with the owner to develop a comprehensive strategic plan that would guide his decisions and actions to successfully grow his company.


  • Developed revenue growth plan
  • Defined sales approach
  • Developed phased market entry plan
  • Created product development plan
  • Established revenue growth options
  • Established client base in a short time frame
  • Now generating impressive revenues

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