Groupe Le Balthazar

Grow your business with a focused strategic plan and strong brand identity

The best local and seasonal beers in the province paired with a great menu

About the company

Offers a modern bistro cuisine and a wide selection of microbrewery beers.

Location: Laval and Brossard, Quebec

Industry: Food and beverage

Entrepreneur challenge

Having closed a poorly performing restaurant, the company was looking to continue expanding the business but needed a sound strategic plan that would reduce further risk. The business was also seeking to better define its target clients and restaurant experience in order to strengthen its position in a competitive market.

BDC expertise

BDC’s experts guided the company through strategic planning to determine decisions and actions critical to long-term success. The business also underwent a branding exercise to better capture its vision, brand personality, target customers, and customer experience.


  • Identified strengths and weaknesses during the strategic planning exercise
  • Enabled the company to refocus its efforts and priorities
  • Defined the brand, restaurant experience and target customers to cultivate loyalty
  • Well-positioned to pursue a marketing plan

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