Get sales and marketing advice to boost your growth
Thomas Zhao, president of XPtronics Inc

Your best total assembly service solution available.

About the company

XPTronics is a quick turn, full-service contract electronics assembler of printed circuit boards.

Location: Scarborough, Ontario

Industry: Semiconductor and other electronic component manufacturing

Entrepreneur challenge

XPTronics owner Thomas Zhao wanted to grow his business and boost sales. He needed help to bring his vision to life—especially to understand how to gain new leads and convert more customers. His firm is in a niche industry where it can be difficult to be discovered by customers.

BDC expertise

BDC’s specialists worked with XPTronics to develop a sales and marketing plan with a strong digital component. They identified high-potential customers, how best to reach them and the digital tools needed to make sales and marketing more efficient. BDC also helped the firm revamp its online marketing efforts.


  • Created a robust sales and marketing function
  • Quickly growing prospect list
  • Improved lead quality and quantity
  • Increased social media visits
  • Revamped and launched a new website

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