Tru-Cut Sharpening
We wanted to make sure that we were growing in a smart way. BDC’s strategic planning exercise gave us an invaluable, external perspective on our business to ensure we were on the right path.
Lyle and Lisa Brown
Co-owners
Proud of uncompromising quality, which differentiates the company from the competition and ensures client loyalty
About the company
Family owned and operated, the company is proud to be Western Canada’s most technologically advanced sharpening facility that offers tailored solutions.
Location: Abbotsford, British Columbia
Industry: Manufacturing
Entrepreneur challenge
The company was looking for a sustainable growth strategy and transition into a second-generation leadership team, including clear timelines and defined expectations for role transitions. The family wanted to make sure that the business continued to secure the loyalty of customers with service that was consistent and even better than before.
BDC expertise
BDC’s business strategy experts first helped the company articulate who they were and the unique value they offered their clients. BDC also explored the competitive forces and growth opportunities available to them. Tru-Cut then formulated a strategy to meet the company’s growth goals and an action plan to put that new strategy in place over the next 12 months.
Results
- Increased sales, profits and employee engagement
- Improved role and performance clarity for management and employees
- Helped transition the second generation of leadership with greater responsibility
- Built foundation from which it will be able to grow into new markets and new products