Spordle
We needed a game plan to accelerate our growth but keep our equity in the business. Thanks to BDC’s invaluable expertise, we are now right on target to reach our ambitious revenue objectives.
Lyno T. Côté
CEO
Founded by true sports fans with years of experience in the field
About the company
Supports the growth of over 5,000 sports organizations in North America by providing technological solutions tailored to their specific needs
Location: Boisbriand, Quebec
Industry: SaaS
Entrepreneur challenge
This rapidly growing company was looking to develop its business models and revenue streams with the objective of doubling revenues to $15M by 2026. The firm also needed an effective sales and marketing strategy to gain new business throughout Canada and North America. Getting an impartial, external analysis to help reach its goals was a priority for the business.
BDC expertise
BDC provided a comprehensive revenue growth plan focused on prioritizing sales and marketing activities to help support the company’s fast-track growth objectives. This was complemented with the delivery of a brand solution to help the firm promote its strong presence in Canada and North America. BDC also provided coaching and support to implement strategic sales and marketing activities.
Results
- Achieved 40% year-over-year growth
- Now has a clear revenue growth roadmap
- Developed a vision statement; identified brand assets and positioning
- Identified effective marketing channels
- Gained invaluable insight from product and market analysis
- Expanded its offering to other sports organizations