Dubois Agrinovation

Get the right advice to take your business growth to a whole new level
Dubois Agrinovation - Ginette Guinois

Comprehensive design, project planning and irrigation advice

About the company

Specialized in irrigation, plasticulture and equipment solutions

Location: Saint-Remi, Quebec

Industry: Agriculture

Entrepreneur challenge

Faced with 38% growth, the business sought to make significant changes in the organization, with a focus on sales and marketing, strategic planning and governance. The CEO, who is nearing retirement, was also preparing to eventually hand the reins of her business to her children.

BDC expertise

The CEO participated in BDC’s Growth Driver Program (GDP), an exclusive guided journey that prepares owners to reach ambitious growth objectives, with a dedicated team of executive advisors. Her children also participated in the 2iC (Second in Command) program, which is focused on building the leadership skills of the team reporting to the CEO.


  • Implemented segmentation to better target its clients
  • Significantly improved inventory and supplier management
  • Developed a rigorous strategic planning process
  • Implemented company-wide governance structure
  • Management committee and all departments now aligned on priorities

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Get expert advice to sustain your business’ growth.

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