TRA INC Les Spécialistes en Marquage Routier

Get the right advice to attract and recruit employees
François Daignault, COO at TRA INC

Leading the road marking industry in Quebec

About the company

TRA INC offers the widest range of road marking and related services in Quebec, all-year round

Location: Saint-Eustache, Quebec

Industry: Road and pavement marking

Entrepreneur challenge

TRA INC had challenges recruiting employees, which affected service and forced the business to refuse contracts due to personnel shortages. The firm had little structure at the HR level, no integration tools, lacked an employee manual and had inter-team communication issues.

BDC expertise

BDC gave customized HR advice to help TRA become more attractive as an employer and improve how the firm promotes itself in the labour market. This included developing an employee value proposition and other steps to foster engagement, and marketing itself better as an excellent place to work.


  • Developed an HR roadmap and hired an HR coordinator to implement it
  • Revised TRA’s mission statement, vision and values
  • Improved recruitment, onboarding, integration and performance management
  • Developed an employee manual
  • Started competitive monitoring
  • Now able to hire new talent more easily

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