LegArt Apparel

Apply leadership best practices to transform your organization
Tammie De Anne Hunter, president, and Braelei McDonald, program manager for LegArt Apparel

Growing to become a nationally recognized brand of women and children’s clothing

About the company

Showcases leggings for sale through home parties, community events and online sales. Now boasts an extensive Canada-wide network of independent distributors, plus wholesale distribution.

Location: Nanaimo, British Columbia

Industry: Retail

Entrepreneur challenge

The owner felt that she and her program manager Braelei McDonald were spending more time solving problems rather than focusing on growth and wanted an objective, external perspective to ensure her company remained viable. She recognized that she needed to rebuild her distribution network, which was no longer efficient, and build a more professional program.

BDC expertise

BDC’s leadership and management experts helped the company with its specific business challenge to rebuild its distribution network and drive growth. This included a leadership profile assessment, leadership workbook of practical tools, coaching sessions and a comprehensive action plan.


  • Developed and implemented a new distribution program for dealers
  • Grew program from 12 to 500 dealers
  • Now able to monitor and mentor dealers
  • Developed effective leadership skills
  • Fully engaged employees in the process
  • Built confidence in her team

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