Checkpoint Group

Stand out as a top employer
Mahdi Al Husseinni from CheckPoint Group

Building, transforming and optimizing warehouses, while prioritizing quality engineering and personalized service.

About the company

Offers warehousing automation solutions, as well as storage and safety solutions, supply-chain consulting and building development.

Location: Pointe-Claire, Quebec

Industry: Logistics, material handling, and automation

Entrepreneur challenge

Seeing the talent crunch in their industry, Checkpoint Group wanted to find ways to attract new employees and keep its current ones motivated. In its BDC sessions, it took a hard look at how it compared with the competition and what it needed to do to stand out and become a top employer.

BDC expertise

BDC helped Checkpoint define its mission and values and examine its online reputation. They created HR recruitment and onboarding guides and helped revamp the career section of its website. The company’s new value proposition will now help guide its workforce attraction activities.


  • Developed an organizational chart, job profiles and an employee guide
  • Conducted an online reputation analysis
  • Established company values and mission
  • Launched an employee value proposition
  • Now has a digital strategy for becoming a recruitment and retention leader

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