Wuxly

Grow your business confidently with a clear path forward

BDC’s strategy consultants encouraged us to focus on high-performance clothing and equipment for the defence sector. We are now better prepared to contribute to this area of critical importance and achieve our ambition to create the world’s best gear for soldiers, right here, in Canada.

Wuxly designs, engineers and manufactures advanced, technical soldier apparel and serves defence customers across Canada, Norway, Ukraine, and Finland.

About the company

Wuxly is a Canadian-owned outfitter operating two divisions: Wuxly Outerwear—Canadian-made outerwear and Wuxly Defence—high-performance textiles and equipment for the defence sector.

Location: Mississauga, Ontario

Industry: Defence, Manufacturing

Entrepreneur challenge

Wuxly was founded in 2015 when James Yurichuk set out to make his Brazilian girlfriend (and future wife) her first Canadian winter coat. From there, the former professional football player grew his outerwear business to 7-digit revenue in less than five years with a unique value proposition: keeping people warm sustainably with military-grade materials. In 2020, Wuxly increased its production capacity 50 times to become a key contributor to the pandemic response. When Russia invaded Ukraine in 2022, Yurichuk, a fourth generation Ukrainian Canadian, stepped up once again. Wuxly started supplying jackets, sleeping bags and female combat uniforms to the Ukrainian Armed Forces. A certified B Corp and long-time BDC client, in 2024 the fast-growing company had reached a critical inflection point and was looking to create a strategic roadmap for future growth.

BDC expertise

BDC’s strategy experts worked with Wuxly’s management team through a series of workshops in early 2024. The strategic planning exercise unveiled opportunities for the company to become a leader in the defence sector by leveraging its 10-year expertise in manufacturing performance-engineered outerwear. BDC’s consultants recommended expanding the team, by hiring smart textile engineers and garment scientists to develop unique military clothing appropriate for extreme combat conditions and harsh environments like the Arctic.

Results

Grew to $100 million in sales over a decade, including 5x growth since 2024
More than 10 million garments engineered and made in Canada since inception, with defence gear now representing 95% of Wuxly’s business
Partnerships with leading defence innovators, research institutions and NATO vetted manufacturers to accelerate innovation
Integrated supply networks built to NATO standards and aligned with allied defence procurement requirements
Diversified customer base by serving both the defence sector and its civilian suppliers with high-performance, technical apparel

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