Canadian Wear Technologies

Improve your digital presence and drive operational efficiency
Bill Lee - Vice president of Canadian Wear Technologies

Offers a wide wide range of products and custom-engineered wear solutions for several industries

About the company

Specialized in wear protection for material handling systems

Location: Cobourg, Ontario

Industry: Mining

Entrepreneur challenge

The company was looking to improve its online presence, drive more visitors to its website and make more effective use of social media. The owner wanted a thorough assessment of its digital marketing footprint to determine strategies to boost its marketing results. The company was also facing operational efficiency challenges in its manufacturing plant.

BDC expertise

Through a pilot program designed by a CFDC in partnership with BDC and the Northumberland Manufacturers’ Association, the company was able to benefit from BDC’s E-commerce expertise. BDC’s experts also assessed the company’s operations to provide them with a complete picture of its performance and prioritize optimization projects.


  • Identified strategies to improve its online presence and achieve better results
  • Implemented continuous improvement projects with a savings potential of $100,000
  • Now well positioned to compete in the global marketplace

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