Canadian Wear Technologies
Offers a wide wide range of products and custom-engineered wear solutions for several industries
About the company
Specialized in wear protection for material handling systemsLocation: Cobourg, Ontario Industry: Mining
The company was looking to improve its online presence, drive more visitors to its website and make more effective use of social media. The owner wanted a thorough assessment of its digital marketing footprint to determine strategies to boost its marketing results. The company was also facing operational efficiency challenges in its manufacturing plant.
Through a pilot program designed by a CFDC in partnership with BDC and the Northumberland Manufacturers’ Association, the company was able to benefit from BDC’s digital marketing solution. BDC’s experts also conducted an Operations Optimization Potential assessment to provide the company with a complete picture of its performance and prioritize optimization projects.
- Identified strategies to improve its online presence and achieve better results
- Implemented continuous improvement projects with a savings potential of $100,000
- Now well positioned to com¬pete in the global marketplace