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Canadian Wear Technologies

Improve your digital presence and drive operational efficiency
BDC’s Digital Diagnostic opened our eyes to the multiple blind spots we faced and how we could improve. Tying in the operational efficiency mandate has allowed our operations team to focus on areas previously overlooked.
Bill Lee Vice President

Offers a wide wide range of products and custom-engineered wear solutions for several industries

About the company

Specialized in wear protection for material handling systems

Location: Cobourg, Ontario Industry: Mining

Entrepreneur challenge

The company was looking to improve its online presence, drive more visitors to its website and make more effective use of social media. The owner wanted a thorough assessment of its digital marketing footprint to determine strategies to boost its marketing results. The company was also facing operational efficiency challenges in its manufacturing plant.

BDC Solution

Through a pilot program designed by a CFDC in partnership with BDC and the Northumberland Manufacturers’ Association, the company was able to benefit from BDC’s digital marketing solution. BDC’s experts also conducted an Operations Optimization Potential assessment to provide the company with a complete picture of its performance and prioritize optimization projects.

Proven Results

  • Identified strategies to improve its online presence and achieve better results
  • Implemented continuous improvement projects with a savings potential of $100,000
  • Now well positioned to com¬pete in the global marketplace

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