Clarify your marketing message to more effectively reach your target customers
MËKANIC's team members

MËKANIC is proud to help researchers bring their cutting-edge ideas to life and publish their scientific results faster than ever

About the company

Design, manufacture and commission of custom laboratory equipment for the research sector.

Location: Montreal, Quebec

Industry: Manufacturing

Entrepreneur challenge

The company wanted to increase sales and improve growth, but faced challenges when it came to positioning and communicating its value proposition. In addition, in the absence of a structured sales process, the head of the company had to devote numerous hours to business development.

BDC expertise

BDC’s sales and marketing experts worked closely with the entrepreneur to clarify the company’s objectives and value proposition, redefine its brand image and help it structure its sales and marketing efforts.


  • Clarification of the value proposition to improve marketing efforts
  • Redefinition of the brand image to better differentiate and position itself in the market
  • Clarification of sales objectives
  • Development of a marketing plan
  • Redesign of the website based on the new positioning

Tell us about your project

Get expert advice to sustain your business’ growth.

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