Moonstruhk
A specialized team of talented storytellers
About the company
Offers video production service with branded content that reflects the creativity of its client
Location: Montreal, Quebec
Industry: Video production service
Entrepreneur challenge
The company was losing time coordinating production activities and was unable to track sales projections and business development initiatives. Without insight on project progress, the firm was also seeing problems with production delays, information flow and followup. The owners felt that an external point of view from experts would be critical.
BDC expertise
Along with helping the company optimize its in-house processes, BDC’s operational efficiency experts implemented a project and capacity management tool, a project management and sales dashboard, and a centralized communications structure. BDC also assisted in clarifying the roles and responsibilities of managers.
Results
- Gained more visibility on capacity, project progress and availability of resources
- Improved communication and reduced time wasted looking for information
- Gained access to financial and operational performance through dashboards
- Improved knowledge of the sales pipeline