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O’light Cosmetics

Maximize your marketing investment by targeting the most profitable activities

BDC showed us how to prioritize our marketing activities by evaluating their cost and impact on sales so that we could achieve our objectives while maximizing our investment!

Professionals in cosmetics chemistry dedicated to formulating healthy and effective cosmetics

About the company

Location: Saint-Laurent, Quebec Industry: Manufacture and sale of cosmetics

  • Understanding the essentials of a good marketing strategy
  • Forecasting costs based on performance
  • Realigning target audiences to better reach the B2B market
  • Establishing a budget and marketing plan based on the most profitable activities
  • Understanding how to adapt the website and marketing materials to reach customers more effectively

Tell us about your project

Get customized financing to accelerate your business’ growth.