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Michel Bergeron

Michel Bergeron

Chief Strategy Officer

Michel Bergeron was appointed Chief Strategy Officer of the Business Development of Canada (BDC) in 2018.

In this role, he is responsible for designing, developing and communicating BDC’s overall strategic direction and vision for the future. He leads a multidisciplinary team focusing on corporate strategy and initiatives, digital transformation, partnerships and government relations, economic and market research, and innovation. He is also in charge of the implementation of an integrated approach to develop new products and solutions across all BDC’s lines of business.

Mr. Bergeron has over 20 years of private, public and parapublic experience, dealing with financial sector issues, strategic planning, digital experience, communication, branding and international trade matters.

Before his current position, he was BDC’s Senior Vice President, Marketing and Public Affairs for over 5 years, overseeing branding and advertising, client experience, economic analysis, corporate communications, marketing, public and media relations, research, and digital experience.

He joined BDC in 1999 and has held a variety of field and corporate positions during his career with the bank, including Senior Manager, Loans; Director, Corporate Planning; Director, Strategic and Business Solutions; and Vice President of Corporate Relations.

Mr. Bergeron began his career in the federal government, where he worked in international trade negotiations for the Department of Finance.

He is a board member of Futurpreneur and Jack.org. Michel is the Founding Chair of The Montreal Group, a global forum for development banks focused on micro, small and medium enterprise.

Mr. Bergeron holds Law degrees from Laval University and Dalhousie University, and a Master of International Relations degree from Laval University. He also holds the Corporate Director (ICD.D) designation from the Institute of Corporate Directors.

Recent posts

July 08, 2019

Entrepreneurs’ well-being program: Listen and be aware of any serious business difficulties

The ‘darker side’ of entrepreneurship can often be ignored. If you want to help entrepreneurs face their challenges, listen and be aware of any serious business difficulties. Learn more

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Blog Sales and marketing
April 15, 2019 | Sales and marketing

Transforming failure into an act of courage

We live in a perfectionist culture that asks us to hide our failures. Let's redefine failure and, at the same time, success.

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Blog Sales and marketing
December 05, 2017 | Sales and marketing

Building trust with your clients, one experience at a time

Trust is a key element in cultivating long-term relationships with your customers. Here are some tips for building trust one experience at a time.

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