Marketing, sales and export
Every business has something unique to offer. Your marketing and sales strategy is how you tell your story to help your company stand out to prospects and customers, whether they're here in Canada or abroad. These articles will get you started.
What you should know about marketing
A strong brand will help your business stand out. Learn the tricks of successful branding.
Tried-and-true ways for keeping customers happy… and coming back.
Just about everything you need to know, from e-commerce to SEO and social media.
Tips for determining the best ways to get your products or services to customers.
See how you can get more bang from each marketing dollar with the right research.
Tips for creating a budget and measuring the impact of your marketing efforts.
Clearly lay out how you intend to attract customers and persuade them to buy. Here’s how.
Want to know how much profit each marketing dollar is bringing in? Here’s how.
Tried-and-true advice for making the most of every marketing dollar.
Want to run more successful marketing campaigns? Get to know your customers.
Learn about offline strategies that deliver big results, even in the digital era.
What you should know about sales
Looking for tips and secrets for setting and reaching sales targets? You just found them.
A happy customer is a loyal customer. Here’s how to excel in customer service.
Discover the benefits of selling online and how to create your own 24/7 storefront.
What you should know about exporting
Want your exporting efforts to pay off? Start by choosing the right market. Here’s how.
Make sure you enter new markets with a bang, not a whimper.
Foreign markets can mean new growth opportunities, but also risks. See if you’re ready.