Marketing, sales and export
Every business has something unique to offer. Your marketing and sales strategy is how you tell your story to help your company stand out to prospects and customers, whether they're here in Canada or abroad. These articles will get you started.
What you should know about marketing
Branding and positioning my business
A strong brand will help your business stand out. Learn the tricks of successful branding.
Choosing the right distribution channels
Tips for determining the best ways to get your products or services to customers.
Conducting market research
See how you can get more bang from each marketing dollar with the right research.
What you should know about sales
Developing my sales strategy
Clearly lay out how you intend to reach prospects and get them to buy.
Improving customer service
A happy customer is a loyal customer. Here’s how to excel in customer service.
Increasing my sales
Looking for tips and secrets for setting and reaching sales targets? You just found them.
What you should know about exporting
Am I ready to export?
Foreign markets can mean new growth opportunities, but also risks. See if you’re ready.
Creating my market entry plan
Make sure you enter new markets with a bang, not a whimper.
Financing my exports
Explore your financing options and discover ways to minimize risk.