Marketing, sales and export

Increase sales and watch your business grow.

Every business has something unique to offer. Your marketing and sales strategy is how you tell your story to help your company stand out to prospects and customers, whether they're here in Canada or abroad. These articles will get you started.

What you should know about marketing


Measuring ROI

Want to know how much profit each marketing dollar is bringing in? Here’s how.

What you should know about sales


Increasing my sales

Looking for tips and secrets for setting and reaching sales targets? You just found them.


Selling online

Discover the benefits of selling online and how to create your own 24/7 storefront.

What you should know about exporting


Am I ready to export?

Foreign markets can mean new growth opportunities, but also risks. See if you’re ready.