Marketing, sales and export
Every business has something unique to offer. Your marketing and sales strategy is how you tell your story to help your company stand out to prospects and customers, whether they're here in Canada or abroad. These articles will get you started.
What you should know about marketing
Branding
A strong brand will help your business stand out. Learn the tricks of successful branding.
Digital marketing
Just about everything you need to know, from e-commerce to SEO and social media.
Market research
See how you can get more bang from each marketing dollar with the right research.
What you should know about sales
Boosting sales
Looking for tips and secrets for setting and reaching sales targets? You just found them.
Customer service
A happy customer is a loyal customer. Here’s how to excel in customer service.
E-commerce 101
Discover the benefits of selling online and how to create your own 24/7 storefront.
What you should know about exporting
Choosing a market
Want your exporting efforts to pay off? Start by choosing the right market. Here’s how.
Entering a market
Make sure you enter new markets with a bang, not a whimper.
Exporting 101
Foreign markets can mean new growth opportunities, but also risks. See if you’re ready.