Annie Marsolais was appointed BDC’s Chief Marketing Officer in 2018.
Drawing on more than 20 years experience in communications and marketing, she spearheads the development and execution of BDC’s economic market and research , multichannel marketing and client experience strategies, starting with market research to product and experience delivery, across the country. She also oversees the Bank’s brand and reputation management, as well as social impact programs.
Annie’s main focus is on service excellence―providing Canadian small and medium-sized businesses with the access and support they need, however they choose to engage with BDC: online, via mobile devices, or in person. She achieves this goal by leading a multidisciplinary team with expertise in digital strategies, sales enablement, multichannel marketing, communications, research and economic analysis , and client analytics. When she joined BDC in 2015 as Vice President, Marketing and Communications, Annie led a complete overhaul of the Bank’s image, implementing a new communication platform which ultimately resulted in raised market recognition and awareness of the Bank with entrepreneurs across the country.
Prior to BDC, she held management and executive positions at TELUS, Yellow Pages, and Weber Shandwick.
Annie is an active community member and sits on the board of Fondation Marie-Vincent, which helps children and adolescents who are victims of sexual abuse. She also acts―on behalf of BDC―as an advocate to increase mental health awareness among entrepreneurs.
Annie holds a Bachelor of Arts in Public Relations from Université du Québec à Montréal and a Bachelor of Arts in French Literature from Université de Montréal.
Why I am cautiously optimistic for entrepreneurs’ mental health in 2022
Publishing in April 2022, our fourth mental health study on entrepreneurs’ mental health shows mixed results.Read post
It’s time we talk about Canadian entrepreneurs’ mental health
Results from BDC’s mental health survey in 2021 show how entrepreneurs are dealing with stress, fatigue and uncertainty over the pandemic.Read post