Free and low-cost customer relationship management (CRM) solutions for your business

Act! provides CRM solutions designed to meet the evolving needs of small businesses. Whether you want the security and control of an on-premises solution or the convenience of a cloud-based solution, Act! helps you build relationships, not just transactions. It also connects with popular apps that extend the power and reach of your CRM, with optional marketing automation add-on for growing teams.

Avidian CRM is a user-friendly CRM that works entirely within Microsoft Outlook, enabling quick implementation for teams already using the platform. It streamlines sales processes by creating proposals and quotes, automating repetitive tasks and generating customizable reports. Optional AI features let you ask questions about your data in plain English, with zero data retention for enhanced security. Feature access varies by pricing plan.

Bigin by Zoho CRM helps small and micro businesses get started with a simple CRM solution to manage all their customer-facing operations in one place. Light, agile and easy to set up, it gives businesses everything they need in a solid CRM with a “less is more” approach. Bigin’s growing list of integrations covers all the most essential apps, including Google Workspace, Microsoft 365, Zoom, Mailchimp, Zoho Books and thousands more through Zapier and Zoho Flow. You can start with a free trial and upgrade only when you need additional features.

Cone CRM is designed to solve a common business challenge: getting sales teams to actually use their CRM system. Built with simplicity and quick adoption in mind, it helps you manage customer relationships, track sales progress, and automate follow-ups. You can start with core CRM features, then add marketing automation and AI-powered sales assistance as your needs grow. Cone CRM is a Canadian company based in Montreal.

Copper is a CRM solution specifically designed for businesses already using Google Workspace It helps you drive sales through better forecasts and pipeline management by automating tedious tasks. It pulls data from Gmail, calendar, docs and the web to update contact information with just one click. Its interface is simple and easy to use and it offers a free trial.

Freshsales is a CRM platform with an AI assistant called Freddy AI. Designed to streamline your sales process, it analyzes data like website visits, email engagement and past sales to identify promising leads, predict deal success, and suggest ways to improve your sales emails. It can also automate repetitive tasks like sending follow-up emails and scheduling meetings. Advanced AI features are available in different tiers of Freshsales plans.

Hubspot CRM provides some essential CRM functionality for free, including a chatbot building for lead qualification, meeting scheduling and answering common customer questions. As your business grows, consider upgrading your plan to unlock additional CRM functionality and AI tools to create more personalized customer experiences, gain actionable insights and help your teams streamline daily tasks.

InfoFlo is a comprehensive CRM solution developed by a Canadian company that runs on your local network or in your private cloud. The pricing structure includes a one-time fee and separately priced add-ons for project management, document management, Microsoft Outlook synchronization, advanced email marketing and more. That way, you don’t pay for what you don’t use.

Insightly bridges the gap between sales and delivery with built-in project management. It allows teams to automatically convert won deals into projects, ensuring all customer details and history carry over for seamless post-sale execution. While a free trial is available, advanced marketing automation and AI features typically require higher tier plans or separate add-on modules.

Less Annoying CRM does not confuse you about pricing. There is only one flat monthly fee for this entirely web-based CRM. Often praised for its simplicity, Less Annoying CRM is fully customizable and lets you create reports tailored to your needs. Less Annoying CRM is entirely web-based, enabling you to access it from any computer, tablet or smartphone with a web browser.

Nimble simplifies customer relationships by consolidating information from your inbox, LinkedIn and the web. This user-friendly CRM leverages AI to analyze your interactions, helping you understand customers better, prioritize leads and stay connected with intelligent follow-up suggestions. This approach not only boosts sales but also fosters lasting customer relationships.

Nutshell provides a simple all-in-one CRM with no hidden fees. Easy to learn, it gives you a visual overview of your sales process, while customizable dashboards and reports let you track team performance. Nutshell also offers AI-powered features like lead scoring to prioritize leads and deal predictions to forecast success. It also provides summaries of your communication history with each contact to save you valuable time.

Pipeline CRM helps sales teams close more deals. It has customizable dashboards and reports to track progress toward sales goals and improve visibility across all stages. Additionally, Pipeline’s AI Email Assistant can help you craft personalized emails so your team can spend time on their most valuable tasks.

Rolldog is a CRM designed to be simple and intuitive for your sales team. It helps you track leads, automate follow-ups, and see which deals are most likely to close using AI scoring. The platform combines sales management with built-in marketing tools, project tracking, and customer support features all in one place. Instead of juggling multiple software tools, you get everything you need to manage customer relationships and grow your business. The company is based in Toronto, Ontario.

Sage CRM is an integrated solution specifically designed to work directly with Sage 50 and Sage 300 accounting software. By bringing your sales, marketing, and support records into one place, it gives you a complete view of your business. This makes it ideal for wholesalers and distributors who need to see a client’s full history and financial health at a glance. Customer support is available in both French and English.

Salesboom is a Canadian-made CRM that handles both your sales and customer support in one place, with all data hosted on servers in Canada. It integrates directly with QuickBooks, Gmail, Microsoft Outlook and connects to other business tools through. Upgraded plans add project management, timesheet and inventory tracking for businesses that need more than core CRM features.

Salesforce is a CRM platform offering different editions for businesses of all sizes. The Starter Suite provides a unified view of your customers across sales, service and marketing and commerce. Higher editions add advanced AI capabilities like lead prioritization, trend analysis, predictive insights, and detailed recommendations to help you close deals faster and make informed business decisions.

SalesNOW is a Toronto-based cloud and mobile CRM solution designed to help users improve sales effectiveness and management. It automates creating, sending and signing proposals. People on the go also have the ability to view information on a map. They can then create a route to visit customers nearby.

TeamGram is a Toronto-based CRM for small and mid-sized businesses. You pay per user with pricing determined by the features and capacity (storage, records) your business needs. All plans come with a free trial.