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Free and low-cost web analytics tools for your business

3-minute read

Now that you are online and your company has a great website, what comes next? If you really want to maximize the impact of your website and make sure it was worth your investment, you need to track and analyze your online efforts using web analytics.

How these tools help you?

Web analytics software and social media monitoring tools help you avoid getting lost in data. The key is to set clear goals, isolate which metrics matter to your company and find the tools that will present that information to you simply.

For instance, web analytics applications can help you:

  • target your marketing initiatives
  • track the success of your search engine optimization efforts
  • understand your website visitor experience
  • learn what keywords bring in the best prospects
  • improve your sales conversion and
  • identify trends and improve website usability to maximize your website’s return on investment.

How do web analytics work?

Web analytics applications provide information about visitors to a website. By monitoring statistics such as visitor referrals, navigation paths, page views and geographic location data, you can learn about your visitors. For instance, you can learn whether they came to your website via search engines, ads, e-mails, blogs or affiliates.

The following review focuses on web analytics tools, but keep in mind that these tools are also increasingly incorporating social media monitoring tools. If you prefer to use standalone solutions to keep track of your social engagement, you may want to check our list of free and low-cost social media monitoring tools.

Free and low-cost web analytics tools

There are many tools for tracking your company’s success online. If you are just getting started, you may want to consider the following.

Revised May 2024

This table lists applications alphabetically and isn’t exhaustive. Hyperlinks to external sites do not constitute endorsement by BDC of those websites or any information, opinions, products or services expressed or described on them.

Furthermore, the list is only a starting point and excludes applications not offered either in English or in French, or that are neither low cost nor free. When assessing which solution is best for your organization, you will probably consider many other factors.

BDC will review and edit this list regularly. If you offer a similar application and would like us to consider adding your solution, please contact us.

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