Canopy Labs Inc. is a Toronto-based customer analytics company that was founded in 2011. The company is developing an analytics platform that takes a business’s customer data (e.g., transaction record, feedback, call center recordings) and builds predictive models about these customers. The models tell a business which customers are most loyal, which customers are valuable, and how happy they are. Marketing and sales teams use the platform to track the success of their brands and campaigns, and to plan new outreach programs.
Canopy Labs’ product is targeted at companies that have established brands and do a large amount of outbound marketing primarily in the e-commerce and retail spaces.
Investment year: 2013
Industry sector: Information technology