Marketing
Create a successful marketing strategy to grow your business
Nearly all businesses need a strong marketing strategy to stand out from the crowd. But few are able to clearly measure the return on investment of their marketing efforts. Discover ways to make the most of every marketing dollar.
Latest articles
55 results
Sales and marketing
How to grow sales without spending too much
Blog | April 15, 2026
Branding
Understanding Canadian food labelling rules
Article | 12-minute read
Branding
How to write an elevator pitch
Article | 2-minute read
Branding
Jayne’s Cottages capitalizes on the Buy Canadian movement
Entrepreneur's story | 3-minute read
Digital marketing
SEO tips for small businesses
Article | 11-minute read
Find out how BDC can help you
Branding
The 5 most common pricing strategies
Article | 15-minute read
Target market
The key to successful target marketing is segmentation
Article | 8-minute read
Marketing Strategy
How to finance your company’s marketing or advertising campaign
Article | 13-minute read
Digital marketing
5 must-haves to make you and your business stand out on LinkedIn
Article | 4-minute read
Digital marketing
Social selling: How to turn followers into customers
Article | 6-minute read
Digital marketing
How to use lead nurturing to grow your business
Article | 9-minute read