Marketing strategies - Articles and tools |
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With a good marketing plan you can expand your reach, set attainable objectives and launch your new products with success. Base your marketing strategies on knowledge of your target market and the competition and choose the right marketing mix to highlight your competitive advantage.

Learn how to meet your marketing challenges by checking out the content below.

How do I define my target market?

By effectively defining your target market, your company will be in a better position to identify typical customers and tailor marketing plans accordingly.

How do I develop my marketing plan?

How do I create my marketing budget?

A marketing budget will help you measure the ROI of your marketing efforts, so you can focus proactively on the tactics that give you the most bang for your buck.

How do I choose the right distribution channel?

Selecting the right distribution channels will ensure that your customers, no matter their location, can buy your products or services.

How do I implement traditional marketing strategies?

How do I implement digital marketing strategies?

Today, a digital strategy is critical to the success of most small and medium-sized businesses; especially when it comes to attracting and serving customers.

How do I measure ROI?

Even the very best marketing strategy will fail in today’s highly competitive and global marketplace if the company doesn’t track its ROI.

How do I optimize my strategies and tactics?

A continuous cycle of measuring, learning and making changes to your marketing initiatives will help your company maximize its returns on its marketing investments.

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