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With a good marketing plan you can expand your reach, set attainable objectives and launch your new products with success. Base your marketing strategies on knowledge of your target market and the competition and choose the right marketing mix to highlight your competitive advantage.
What challenges are you facing?
Explore the content below to discover how to effectively market your business.
Conducting market research
Understanding your customers, competition and marketplace is your key to making effective marketing decisions and avoiding costly mistakes.
Defining my target market
By effectively defining your target market, your company will be in a better position to identify typical customers and tailor marketing plans accordingly.
Developing my marketing plan
Doing business without a marketing plan is like driving without a map. A solid plan should clearly lay out how you intend to attract customers and persuade them to buy.
Creating my marketing budget
A marketing budget will help you measure the ROI of your marketing efforts, so you can focus proactively on the tactics that give you the most bang for your buck.
Branding and positioning my business
A strong brand identity will favourably position your business in a competitive marketplace—the foundation of any successful marketing strategy.
Choosing the right distribution channels
Selecting the right distribution channels will ensure that your customers, no matter their location, can buy your products or services.
Implementing traditional marketing strategies
Digital technologies have changed the way everyone does business. That said, it might surprise you to know that traditional marketing remains a key lever in promoting your business.
Implementing digital marketing strategies
Today, a digital strategy is critical to the success of most small and medium-sized businesses; especially when it comes to attracting and serving customers.
Search Engine optimization
Improving customer loyalty
It’s easier to persuade a customer who already knows you to buy again. In fact, an existing customer can cost up to five times less than winning a new one.
Even the very best marketing strategy will fail in today’s highly competitive and global marketplace if the company doesn’t track its ROI.
Optimizing my strategies and tactics
A continuous cycle of measuring, learning and making changes to your marketing initiatives will help your company maximize its returns on its marketing investments.