Marketing strategies - Articles and tools | BDC.ca

Marketing

Create a successful marketing strategy to grow your business

With a good marketing plan you can expand your reach, set attainable objectives and launch your new products with success. Base your marketing strategies on knowledge of your target market and the competition and choose the right marketing mix to highlight your competitive advantage.

What challenges are you facing?

Explore the content below to discover how to effectively market your business.

Creating my marketing budget

A marketing budget will help you measure the ROI of your marketing efforts, so you can focus proactively on the tactics that give you the most bang for your buck.

Choosing the right distribution channels

Selecting the right distribution channels will ensure that your customers, no matter their location, can buy your products or services.

Implementing traditional marketing strategies

Implementing digital marketing strategies

Today, a digital strategy is critical to the success of most small and medium-sized businesses; especially when it comes to attracting and serving customers.

Measuring ROI

Even the very best marketing strategy will fail in today’s highly competitive and global marketplace if the company doesn’t track its ROI.

Optimizing my strategies and tactics



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