If yours is a business-to-business service, the requirements and methods of business clients in India, say, may be considerably different than in Canada. If the service is for consumers, you will have to assess the needs (and ability to buy) of potential customers in specific markets. There may not be enough consumers to buy a very expensive service or product, for example.
3. Deepen your research
These decisions at the heart of the planning process require a deep understanding of your target markets, which depends on the depth of information you can locate in advance.
You can obtain much of this information from government agencies such as Export Development Canada and the Canadian Trade Comissioner Service or from foreign government agencies and chambers of commerce.
4. Find partners in your target markets
Another factor to consider is your capacity to deliver and manage your product or service over long distances.
Many exporters planning to deliver products or services find partners such as distributors of sales agents. These partners are immersed in the local culture and will have a better understanding of the subtleties involved in local business.
Also, many exporters first refine their systems in the United States where mistakes can be corrected more easily.
Besides BDC, you can also visit Canada Business, a gateway site for businesses that want to export from Canada. The Canadian Trade Commissioner Service, Export Development Canada and the Canada Border Services Agency have excellent resources for entrepreneurs interested in exporting.