Periodic re-evaluation of your business should be part of every business. As change and innovation become the norm, most companies must constantly re-evaluate their business strategies, and composing mission statements is the heart of that strategic planning process.
A mission is a broad statement of what your organization wants to become, whereas the vision is incorporated in the more practical mission statement. It will apply no matter which strategic route you choose. Here is a process to follow.
1. Develop your vision
Ask yourself where you want to be personally in three to five years. What is your situation relative to customers, your market and your top competition? What value do you aim to produce when you exit your business?