Values are what a company stands for—the beliefs that drive its organizational behaviour and the characteristics it wants customers, partners and others to associate with it. They complement the business goals of the company. In effect, they let everyone know how the company’s goals are to be achieved, not as a set of procedures, but rather as a set of behavioural guidelines.

The values originate with the company’s owners and leaders and consist of doing the right things in the right way.

Companies’ values can vary widely depending on the industry and the customers they serve, but often relate to ideas of quality, reliability, honesty, innovation and service.

Values are usually defined on their own and accompany the vision and mission statements.

More about values

As an example, these are BDC’s values:

United for entrepreneurs

Entrepreneurs are at the core of our actions. We collaborate effectively and create trusting relationships, as well as long-term partnerships, based on respect and integrity.

Powered by people

Our colleagues, clients, and partners are our true driving force. We genuinely care about them and value their authentic selves. We create an environment for fulfillment, and foster agility and flexibility.

Courageously impactful

We are determined and accountable to deliver sustainable results. We have an impact by having the courage to act in innovative ways and being focused on the best interest of entrepreneurs and our colleagues.

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