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What you’ll learn

Discover how to set measurable targets for your business, create an action plan and ensure you have the capabilities to succeed.

Topics covered

  • Key elements of a strategic plan

    Understand how to develop objectives tied to your company’s mission, vision and unique market position.

  • Review your internal capabilities as a business

    Evaluate your human resources, financial and operational needs required to meet business targets.

  • Establish strategic priorities for your business

    How to define your company’s objectives for the next three to five years.

  • Create an action plan to achieve business targets

    Clarify steps, timelines and resources required to reach business goals.




13 pages

Read time

6-minute read


Business strategy and planning

View an excerpt

Who is it for?


Use this step-by-step guide to create a strategic plan and grow your business.

HR managers

Anticipate human resource requirements required for ongoing and future business activities.

Marketing managers

Identify key elements of your strategic plan to be communicate to employees and customers.

Financial managers

Prioritize costs and anticipate revenue as part of the strategic planning process.

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