Canada’s anti-spam legislation (CASL) aims to reduce the amount of unwanted commercial emails received by Canadians. It therefore affects the way you use email and other electronic messages to connect with your customers.
While CASL came into effect in July 2014, some provisions are coming into force on July 1st, 2017. From that date forward, the implied consent of former customers will only be valid if you have had a relationship with them in the last two years. The provisions, known as private right of action, which would have allowed lawsuits to be filed against individuals and organizations for alleged violations of the legislation were suspended by the government on June 7, 2017.
How does it affect your business?
CASL prohibits sending commercial electronic messages (“CEMs”) without the recipient's consent. CEMs are any electronic messages that encourage participation in a commercial activity, even if there is no expectation of profit, including emails, text messages and direct message from social media sites.
In order to send a CEM, your business is required to: