COVID-19: How to get through the crisis with an online strategy
The COVID-19 pandemic is transforming the economy and bringing unprecedented challenges to businesses across Canada. As more customers go online for products and services, pivoting your business to take full advantage of these online opportunities can position you to emerge stronger in terms of who you sell to, how you sell and what you sell.
Join BDC Chief Economist Pierre Cléroux who will give an economic update, and other experts who will share their expertise on adapting your business online during the pandemic and beyond.
Who should watch?
- All Canadian businesses impacted by COVID-19
- What to expect from the economy in the coming months
- How to review your business strategy
- How to leverage e-commerce
Watch the webinar on YouTube
Vice President, Research and Chief Economist
Pierre Cléroux leads a team of experts who analyze economic data to identify business and sector trends impacting Canadian entrepreneurs. Mr. Cléroux is also responsible for providing economic analysis and advice to the Bank’s senior management team, and supervises all marketing and industry research activities. Over his 25-year career as an economist, he has held several influential positions that had a direct impact on entrepreneurs in Canada and abroad. A seasoned speaker, he regularly travels across the country to help business owners understand the risks and opportunities presented by the economic environment.
Senior Business Advisor, BDC Advisory Services
Sandra is a bilingual senior executive with almost 30 years of experience in management and marketing, in particular with information technology companies. At BDC, she works with entrepreneurs to help them establish solid strategies for business success and build up their management structure to achieve sustainable growth. A lawyer by profession, Sandra taught business strategy at the John Molson School of Business at Concordia University from 2010 to 2013. An avid practitioner of several sports, Sandra is 3rd DAN black belt in karate and owner of a karate school for women and girls.
Business Advisor, BDC Advisory Services
Tyler Lockyer began his career as an independent web developer; planning, designing and developing websites for local businesses. This experience drove a passion for all things technology, and a career helping companies build ground up digital strategies. At BDC, Tyler now works with entrepreneurs to help them drive website strategy and digital marketing planning. From rich website strategies that help educate and convert traffic into customers, to writing business operating models and requirements for e-commerce, Tyler fully understands the spectrum of digital, and how it touches operations, product, marketing, sales, and customer service. He also has entrepreneurial experience, having developed a start-up brewery and facilitated a merger.