A vision statement is an important pillar of your strategic plan, supporting your efforts to define and achieve your business goals.
A strong and clear vision helps you maintain your business focus and rally your employees around a common purpose. It can also help you connect with customers and your community.
Articulating a company’s vision is often the first step in creating a strategic plan. It’s what pulls the plan and your company forward. Developing it gives you a solid foundation for the rest of your strategic planning.
Here are some tips for creating and using a vision statement.