E-newsletters are one of the most effective, time-tested online marketing tactics used by owners of small businesses in Canada.
They can help sell products, boost brand awareness, generate new sales leads and educate a company's target audience.
But while newsletters can be highly-effective, they can also backfire. Without the right content, design and distribution strategy, they could be dismissed as spam by recipients, who are bombarded with emails.
Five tips on creating a successful e-newsletter
Not sure how to incorporate e-newsletters into your online marketing strategy? Use these five tips.
1. Be strategic