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What you’ll learn

Discover how to build an e-commerce strategy, set up an online store and measure sales.

Topics covered

  • Build your e-commerce strategy

    Decide what to sell online and define your target market.

  • Construct your online store

    How to choose a web designer and create your online catalogue.

  • 4 e-commerce design tricks to boost sales

    Get tips to turn visitors into paying customers.

  • Measure and optimize online sales

    Five metrics to track and boost conversion online.




27 pages

Read time

22-minute read


Marketing, sales and export

View an excerpt

Who is it for?


Explore case studies from successful e-commerce entrepreneurs.

Marketing managers

Create an omnichannel experience to stay connected with customers online.

HR managers

Develop a culture of continuous improvement to support e-commerce success.

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