What you’ll learn
Discover how to build an e-commerce strategy, set up an online store and measure sales.
Topics covered
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Build your e-commerce strategy
Decide what to sell online and define your target market.
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Construct your online store
How to choose a web designer and create your online catalogue.
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4 e-commerce design tricks to boost sales
Get tips to turn visitors into paying customers.
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Measure and optimize online sales
Five metrics to track and boost conversion online.
Who is it for?
Entrepreneurs
Explore case studies from successful e-commerce entrepreneurs.
Marketing managers
Create an omnichannel experience to stay connected with customers online.
HR managers
Develop a culture of continuous improvement to support e-commerce success.
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