When planning an innovation, it's important to ensure that your idea adds value for your customers in some way.
Think of ideas that enhance your responsiveness to customer demands, improve your turnaround time, meet new environmental standards or broaden your reach to new markets. Not every idea will be original, but make sure your company and your clients see direct benefits from the investment in innovation.
Once you have an idea, it's time to determine whether your concept or innovation will actually work and deliver what it promises.
If market research points to a definite need for your product or service, the next step is to test your innovation before it goes into full production or is fully launched.
Build a prototype
A commonly used strategy, particularly in product development, is to build a prototype, which is basically a way to test your product with a working model.
It may not be the final product, but you should strive to make it the next best thing. Seek the expertise of designers and engineers to help you build your prototype. Analyze your prototype thoroughly to see if there are any improvements you might make to it.
Once you've solved any problems with your product, you can move to full design.
Test process innovations