Once you have listed all the attributes of your industry, and your particular part of it, you might want to gather associates and brainstorm. The most common idea-generating technique is SCAMPER:
- Substitute something
- Combine it with something else
- Adapt something to it
- Modify or magnify it
- Put it to some other use
- Eliminate something
- Reverse or rearrange it
To use this technique, first isolate the problem or subject, then ask questions about each of the attributes. List all the results of the brainstorming and cluster them into common areas. Then pick which area is the most likely candidate for innovation.
Remember, you want an achievable innovation. Look for sideways steps instead of revolutionary upheavals, which may be exciting but are unlikely to resonate with customers or end-users.