3. Store layout
Store layout must not be "me too" but should preferably be creative and in line with the overall retailing strategy. Is the store attractive to the type of clientele we are targeting?
4. Merchandise mix
The merchandise mix must be in line with the retailing strategy and the type of customer we are targeting. Because this is a start-up, frequent updates and reviews to the merchandise mix should be undertaken every quarter to insure that performance is on target and that merchandise mix is optimum. No matter how good the planning was, updates and revisions are needed. This is particularly important for luxury retailers.
5. Customer service
Because this is a "luxury retailer", customer service must be superb and impeccable, as you will probably be dealing with a "demanding clientele".