Are you using Facebook to promote your business? If so, the way Facebook treats posts can make it hard for you to reach your followers with some kinds of content.
Facebook restricts the distribution of unpaid promotional material to the news feeds of users. The company has identified the following three types of posts as too promotional.
- Posts that solely push people to buy a product or install an app.
- Posts that push people to enter promotions and sweepstakes with no real context.
- Posts that reuse the exact same content from ads.