- Who is the customer or client?
- What is their problem, and how does your product or service solve it?
- What does the customer perceive to be the benefits of your product or service?
- How do they typically find out about your solution to their problem?
With this information, you can craft a strong benefit statement, or pitch, that will form the heart of the marketing section of your business plan.
The marketing section of your business plan should succinctly describe the business opportunity (the market) and how you are planning to access that opportunity (the marketing strategy).