Logo - Business Development Bank of Canada - BDC

What is it?

Discover the four steps you need to take to evaluate various distribution channels and find the most cost-effective and optimal ways to move your products.

This tool will help you

  • Identify your needs

    Describe your customers, their needs and how they use your products or services.

  • Understand the various types of distribution

    Learn about the benefits and drawbacks of direct and indirect distribution.

  • Establish a distribution strategy

    Discover the five key factors you need to consider when developing a cost-effective and efficient distribution strategy.






Marketing, sales and export

Who is it for?


Distribute your products using the most cost-effective channels for your business.

Operations managers

Develop a distribution strategy that takes market developments into account.

Fill in the form to get your tool.
It’s 100% free.


Explore more