Free guide: Attracting and selling online

More than 90% of people use the Internet to make buying decisions. That’s why online marketing has become a vital part of success for Canadian businesses.

This free guide will help you build a successful brand online. You’ll also find out how to target and attract the right customers, and use the right techniques to turn website visitors into paying customers.

You will learn

• How to build your brand online
• Who your customers are and how they interact with you
• 6 ways to attract customers to your website
• Techniques to boost your sales on the web
• How to track and analyze results

View an excerpt of the eBook

Overview

Define your message and understand your customers

Discover how to present your business consistently and develop a message that speaks to your customers.

Attract customers online

Start driving traffic to your website and learn the principles of effective online marketing.

Measure and optimize your digital efforts

Get customers to purchase your products or services by continuously improving your digital marketing efforts.