What you’ll learn
Discover what it takes to build a successful brand online in this free digital marketing guide for entrepreneurs. Learn how to target and attract customers and use the right techniques to turn website visitors into paying customers.
How to build your brand online
Define your message and choose the right digital channels.
Build customer personas
Discover how to develop customer personas to attract customers to your website.
Learn techniques to boost sales on the web
Get tips on social media best practices and search engine optimization.
Nurture online customers
Understand how to track and analyze results to target the right customers and clients.
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Who is it for?
Understand how to measure the effectiveness of online marketing campaigns to close more sales
Discover simple ways to optimize your website and social channels to boost conversion
Get insight into retargeting techniques and your customers into brand ambassadors