What you’ll learn

Discover how to build an e-commerce strategy, set up an online store and measure sales.

Topics covered

  • Build your e-commerce strategy

    Decide what to sell online and define your target market.

  • Construct your online store

    How to choose a web designer and create your online catalogue.

  • 4 e-commerce design tricks to boost sales

    Get tips to turn visitors into paying customers.

  • Measure and optimize online sales

    Five metrics to track and boost conversion online.

Format

PDF

Length

27 pages

Read time

22 min

Category

Marketing, sales and export

View an excerpt

Who is it for?

Entrepreneurs

Explore case studies from successful e-commerce entrepreneurs.

Marketing managers

Create an omnichannel experience to stay connected with customers online.

HR managers

Develop a culture of continuous improvement to support e-commerce success.

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