What you’ll learn
Discover how to build an e-commerce strategy, set up an online store and measure sales.
Build your e-commerce strategy
Decide what to sell online and define your target market.
Construct your online store
How to choose a web designer and create your online catalogue.
4 e-commerce design tricks to boost sales
Get tips to turn visitors into paying customers.
Measure and optimize online sales
Five metrics to track and boost conversion online.
Marketing, sales and exportView an excerpt
Who is it for?
Explore case studies from successful e-commerce entrepreneurs.
Create an omnichannel experience to stay connected with customers online.
Develop a culture of continuous improvement to support e-commerce success.