Annie Marsolais was appointed Chief Marketing Officer of the Business Development Bank of Canada (BDC) in 2018.
Drawing on 20 years of experience in corporate and marketing communications, she oversees BDC's brand strategy and positioning, marketing, advertising, public relations, social media, as well as client experience and social entrepreneurship across the country.
Ms. Marsolais joined BDC in 2015 as Vice President, Marketing and Communications and led a complete overhaul of the bank’s image, repositioning BDC with a new brand, advertising and communication platform, which resulted in increased recognition and awareness in the marketplace.
Before joining BDC, she was Senior Director, Marketing Communications for TELUS, where she oversaw a multidisciplinary marketing and corporate communications team for the Quebec region. She previously spent a decade in a variety of roles at Yellow Pages, notably as Director of Corporate and Marketing Communications. She also served as Vice-President with Weber Shandwick, a leading global public relations firms, in Montreal.
An active member of the community, Ms. Marsolais sits on the board of Fondation Marie-Vincent, which helps children who are victims of sexual abuse. She is also an advisor on the strategic council of l’Institut de la confiance dans les organisations (ICO).
Ms. Marsolais holds a Bachelor of Arts in Public Relations from Université du Québec à Montréal and a Bachelor of Arts in French Literature from Université de Montréal.