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Learn how companies use web analytics to fine-tune their websites and keep customers engaged.

Learn how to measure the quality of your customer experience.

Understand what the net profit margin ratio means for a business and how it is calculated.

Use our free net profit margin calculator to find out the net income after tax generated by each sales dollar in your business. Also called the return on sales ratio

Learn about accounting standards for private enterprises and how they provide information about a company’s financial status

want to maximize the impact of your website, you need to track and analyze your online efforts using web analytics.