Cranberry Lane and BDC: Online strategies for success

Cranberry Lane and BDC: Online Strategies for Success

Cranberry Lane, Canada's first and largest supplier of natural soap-making and body care ingredients, is the place to go for 100% natural herbs, oils and waxes, packaging and soap-making supplies. The Richmond, BC-based company—which has two stores in British Columbia as well as an e-commerce website—also provides ideas, workshops, recipes and, for those who don't have the time or inclination to do it themselves, a complete line of natural and freshly made skin and hair care products.

Cranberry Lane officials turned to BDC for an independent assessment of its newly redesigned website as well as recommendations to further improve the company's online presence.

A BDC Consulting Internet specialist conducted a detailed analysis of Cranberry Lane's new site and provided the company with a detailed report, focusing on search engine optimization, usability, technology and social media. The BDC Internet specialist also provided specific recommendations that would make Cranberry Lane's website more accessible and user-friendly.

With BDC Consulting's help, Cranberry Lane is now equipped with a site that is engaging, easy to navigate and optimized for search engines. As well, BDC Financing provided funds to help Cranberry Lane scale its marketing efforts, including the development of an online marketing strategy.

Says Cranberry Lane President Edmund Wang: "BDC provided a concise and focused overview of our website and equipped us with valuable information as we move towards developing and enhancing our online presence."

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