2. Create an online strategy
Start with a little planning. What are your website’s goals? Is it to inform customers? To sell your products online? How does your online presence tie in to your overall business plan? A well-defined online strategy will help ensure your investments in this area pay off with higher sales and better customer service.
3. Optimize your website
A website is your company’s virtual storefront. Yet, many sites are poorly designed or don’t fit well with overall business strategy. Make sure your site isn’t text heavy and doesn’t require endless scrolling or clicking to find information. Prominently feature your contact details and a call to action. Also, get some help to ensure the site is optimized to rank highly on Internet searches of importance to your business.
4. Get busy on social media
Create a social media strategy, starting with monitoring what’s being said about your business. Then, if you haven’t already done so, create your own presence on the main social media sites to mark your territory, manage your brand and engage with customers. Remember: Social media is about the soft sell. Aim to interact with your audience by being helpful and supportive. Aggressive marketing is a turn-off.
5. Engage employees
Involve your employees throughout major ICT investment planning and decisions to ensure not only their buy-in, but also that you’re benefitting from their expertise and deep knowledge about your business.
6. Consider a Customer Relationship Management (CRM) system
Think about a CRM system to help ensure you understand your customers better and capitalize on sales opportunities. It will help you centralize all customer information, give customers more personalized service and follow up properly with prospects.
7. Explore productivity tools
Consider implementing productivity-enhancing tools. Examples include clock-in software, inventory management systems or full-fledged supply chain management systems.
8. Consider an Enterprise Resource Planning (ERP) system
Saddled with an inefficient patchwork of computer systems in different parts of your business? Consider an ERP system. It’s all-purpose software with modules for everything from accounting to inventory, human resources, finances and operations.
9. Keep on top of tech security
Be sure you have an ICT security policy covering such areas as acceptable use, password guidelines, security practices and rules for downloading software. Then make sure it’s followed throughout your company. Also be sure to back up data regularly.