It was way back in the 1990s when Paul-André Savoie had his first taste of how powerful mobile technology could be for the auto insurance industry.
Savoie owned a company called Boomerang that used rudimentary cellphone technology to track down stolen cars. Boomerang was a huge hit with insurers, but Savoie could see it was only the beginning.
He watched as the price of GPS receivers and mobile telecom services fell steadily through the 2000s. By 2010, he was ready to strike. He launched a new company called Baseline Telematics to allow both insurance companies and policyholders to benefit from the collection of real-time data on driving habits.
It was a timely decision—Baseline has licensed its mobile app technology to more than 20 insurance companies, including some of the largest players in the world.