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A wholesaler is a company that sources, buys or stores products and services from multiple suppliers and sells them to other businesses such as retailers, merchants or other wholesalers.

Wholesalers mark up their prices to compensate for the value they bring buyers by:

  • Sourcing a wide selection of products and services so buyers can access them in one place
  • Saving buyers money with competitive prices, discounts and promotions
  • Ensuring the products and services buyers need are readily available for supply chain efficiency

Wholesalers typically choose to specialize in a specific sector (plumbing or electrical supplies, auto parts, etc.) and sell through retail desks, call centres and online.