Guerrilla marketing refers to unconventional approaches to promote products or services. Its purpose is to make an impression with potential customers by using creative and unexpected marketing tactics.
Guerrilla marketing is often carried out in public places. For example, a clothing company might hire a person from its target audience to model its fashions and hand out flyers at a public event, showcasing the company’s products to his or her peers.
Any media channel may be used for a guerrilla marketing campaign if it grabs the attention of its audience and creates a buzz around the product, service or company.
Guerrilla marketing can be an effective marketing strategy for some small and medium-sized businesses because it can help them stand out in a crowded marketplace dominated by big brand names. It can also be more cost-effective than traditional marketing campaigns.