We are experiencing intermittent navigation issues with our website. Some of our navigation options are not appearing correctly. We are working to restore the situation quickly. Thank you for understanding.

We are experiencing intermittent navigation issues with our website. Some of our navigation options are not appearing correctly. We are working to restore the situation quickly. Thank you for understanding.

Logo - Business Development Bank of Canada - BDC

Search engine optimization (SEO)

Search engine optimization (SEO) is the practice of using keywords and other techniques to ensure a company’s website ranks high in search engine results (and therefore gets high volumes of visitor traffic). It is a form of online marketing.

Websites that are “optimized” and have high search engine rankings tend to:

  • Use words and phrases (keywords) that are known to be heavily searched by users and help distinguish a company from its competitors
  • Have pages that load quickly and work properly (e.g., no broken links or elements)
  • Have other sites linking to them (which shows that their site is trustworthy)
  • Refresh their content on a regular basis (which encourages other sites to link to it)

To learn more on the subject, read our article titled SEO Tips for Small Businesses.

Your privacy

BDC uses cookies to improve your experience on its website and for advertising purposes, to offer you products or services that are relevant to you. By clicking ῝I understand῎ or by continuing to browse this site, you consent to their use.

To find out more, consult our Policy on confidentiality.