B Corps are businesses that act in ways that benefit society as a whole. What defines them is their belief that the purpose of a company is not just profits, but also social and environmental good.
This movement of people using business as a force for good has exploded since B Corps certification(the “B” stands for “beneficial”) was launched a decade ago. Over 2,200 companies are now certified as B Corps in more than 50 countries.
Patagonia, the California-based outdoor apparel company, is probably one of the best-known B Corps. The company is committed to reducing the negative impact of their activities on the environment. They also donate time, services and at least 1% of their sales to grassroots environmental groups all over the world.
There are of course plenty of exciting Canadian examples. One of them is Beau’s Brewery, an organic craft beer brewer with an environmental and community focus. Other B Corps pledge to promote literacy, develop renewable energy or sponsor community development.