Generating ideas is vital for businesses to survive and thrive. As change accelerates in markets and technology, entrepreneurs need to continually innovate to compete, grow and remain relevant for their customers.
But many companies struggle with innovation. Idea generation requires a business culture open to employee participation and learning, listening to customers and a willingness to adapt, says Anna Walkowiak, a Senior Business Advisor at BDC who specializes in advising entrepreneurs on innovation.
“Ideas are a powerhouse for your business,” Walkowiak says. “Winning business owners have figured out how to generate ideas and integrate adaptability throughout their organization. Creativity is a game-changer for them.”